In an ongoing effort to decrease its ecological footprint, Atlanta Brewing Co will roll out a new cardboard 6-pack ringer.
CanCollar, produced by Atlanta-based Westrock, uses 95% less plastic than leading competitive alternatives. They work with suppliers on best practices for sustainable forest management, and contain up to 15% recycled content. Atlanta Brewing Co will be the first craft brewery in Georgia to utilize the CanCollar.
Atlanta Brewing Company will debut the new cardboard collars with its next Georgia Aquarium collaboration release, Octopus Brown Ale, releasing at the brewery on November 8.
“We feel that our Georgia Aquarium collaboration series is the perfect opportunity to introduce this new eco-friendly can collar,” says Atlanta Brewing Marketing Director Cameron Davis. “This series raises money for research and conservation of marine life globally, and we felt like reducing our environmental footprint is an obvious next step in this partnership. Making an effort to use a more sustainable product is something we are excited about, and we hope other breweries will join us in this effort!”